Debuting in 1998 with the globally acclaimed umbrella stand CUBE, Ichiro Haba is the founder and lead designer of Osaka-based design studio IDEA Co., Ltd. Shaped by the ancient Japanese perspective Sanzen-soumoku-shikkai-joubutsu, where mountains, rivers, grass, trees and even stones are imbued with divine presence, Ideaco embraces simplicity, timelessness and sustainability. Its designs seek harmony without being overly assertive, quietly finding their place in everyday life.